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shoe dog: a memoir by the creator of nike book no-discount A simple metal watch thatIn this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight offers a rare and revealing look at the notoriously media shy man behind the swoosh (Booklist, starred review), illuminating his companys early days as an intrepid start up and its evolution into one of the worlds most iconic, game changing, and profitable brands.