Emotional Design: Why We Love (or Hate) Everyday Things playful But beware

But beware

this book is the definitive guide to making Norman’s insights work for you

5” (29cm) H x 5

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Emotional Design: Why We Love (or Hate) Everyday Things playful But bewareEmotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. Building on his previous work in The Design of Everyday Things, Norman takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by